A clever commercial from swedish animation studio Fido shows a friendly “earthen” giant helping us get our renewable energy online.
Together with German agency Jung von Matt, they developed the main character and and the story of being big and proud of it.
“The challenge was to create a character that is not a creature that people fear nor a human being” says Jens Pfau from JVM. The biggest challenges in the four-month production time were the facial expessions, skin and hair of the character and to define that “special edge that makes the world magical.”
Originally conceived as an in-house corporate video, the clip will premier in German cinemas to mark the launch of the new Harry Potter film. “If people like him, he might have a long future, doing some good deeds.”
