The Mill’s Caterpillar ad for AMF

The Mill has a fantastic new commercial for swedish pension company AMF that shows collections of 3D photorealistic rendered insects.

The Mill LA’s team of 3D artists relished the opportunity of working on the latest commercial for Swedish pension company AMF. Filip Engstrom directed the spot which features a host of fully CG photo real insects. The star of the ad is a caterpillar who becomes forlorn after a series of trials and tribulations until he transforms into a beautiful butterfly.

Simply amazing quality.  See the commercial at their site.

via AMF: Caterpillar / Advertolog.com.

This story written by Randall Hand

Randall Hand is a visualization scientist working for a federal research lab, aiding researchers to discover the insights buried within their terabyte datasets generated on some of the most powerful supercomputers in the world. He also runs VizWorld.com .