Variety is carrying the story that, amid economic turmoil and widespread unemployment in the VFX industry, Imageworks still plans to remain a profitable and prominent VFX house. How?

Exec VP for production Debby Denise said that while Imageworks now has to compete against small shops all over the world many with much lower labor costs “The studios and filmmakers have to weigh the cost advantages against the risk of the small shops not being able to deliver large numbers of shots in time for the release date.” Imageworks advantage she said is “They can depend on us.”

Add in more automation of some processes and their obvious partnership with Sony, it seems that Imageworks might have a chance.

via Imageworks looks to rule f/x field – Entertainment News, Technology News, Media – Variety.