Marc Foster teamed with Cut+Run editor James Nelson to create a new commercial for Swiss Air. It’s a beautiful psychadelic combination of visuals from effect production company MK12 with a serene voiceover describing “what the flying experience is with Swiss Air”.
See the press release and video after the break.
Award-Winning Director Marc Forster Teams With Cut + Run Editor James Nelson On New Swiss Air Film
Flying – or modern day travel via air – evokes a variety of images but certainly rarely as beautiful or sublime as what unfolds in the new Swiss Air film directed by Marc Forster (“Quantum of Solace,” “Finding Neverland,” “Monster’s Ball”). To help orchestrate and unite the myriad of elements involved, Forster turned to Cut + Run Editor Jay Nelson who worked hand-in-hand with the director and the effects production company MK12 on the project.
Nelson, who has significant experience working with voice over, was charged with cutting the project and recording Marc’s voice over for the script penned by the director. “We worked in a very organic way to get a very natural sounding voice over,” elaborates Nelson. “It was a thrill to be able to guide the voice performance of such a master at directing.” Nelson was also instrumental in developing the cadence and timing for the voice over which would “allow room for the action of MK12’s amazing motion graphics and design to unfold and build.”
The final project has a 2.5 minute and a :30 second version, and was completed in a variety of languages including English, French, German, and Italian. The :30 spot will air on various European television networks and the film length will screen in select theaters and online.
To view both: http://cutandrun.wiredrive.com/l/p/?presentation=d0639c6b3211e7fd1124578775b3c722
“Marc found a artistic and purely non-commercial way to highlight what the flying experience is with Swiss Air,” concludes editor Nelson. “As abstract as the script initially appeared, when united with the striking images it all came together to form something evocative and beautiful. Not surprising, considering the source.”
Credits:
Written & Directed by Marc Forster
Creative Direction: MK12
Director of Photography: Roberto Schaefer, A.S.C.
Editor: Jay Nelson/Cut + Run
Music: Brian ReitzellAgency: Publicis, Zurich
Creative Directors: Martin Denecke, Sacha Moser, Tim Hoppin
Producer: Tufan TunaProduction Company: Ping Pong, Zurich
Director: Marc Forster
Producer: Peter Lehner
Associate Producer: Yves BollagDesign/Animation: MK12
Design/Animation Production: The Ebling Group
Producers: Sue Lee, Neil Van HarteEditorial Company: Cut + Run
Editor: James Nelson
US Managing Director: Michelle Burke
Producer: Chris Girard
