dragmetohellI.E. Effects made some of the effects regarding the “Lamia” in Sam Raimi’s “Drag me to Hell”, and shows some behind the scenes of how they made the shots.

David Kenneth, visual effects producer and founder of I.E. Effects, explained that the facility handled some 35 shots in total. “The project called for a lot of character design and animation. We were honored with creating the CG monster for the film – the Lamia,” said Kenneth. “Shots like these typically go to much larger facilities, but our previz was so well received that they awarded us the finishing work.”

via I.E. Effects drags us to Hell.