The Sagar Cement commercial from Vaibhav Studios is a fun combination of bright visuals and a catchy tune. CGTantra has an interview with Vaibhav Kumaresh where they discuss the process of developing the commercial, from initial idea to final renders.
A telgu song was provided which was sculpted into an item number with workers dancing on telgu tunes. The commercial was later dubbed into few other languages. Unlike any other Cement commercials which are made on a serious note, this had to be fun and animated with loads of liberty given to Vaibhav to experiment. The article walks through the entire production process
CGTantra.com – Sagar Cement Commercial – Vaibhav Studios – Part I.
