Japanese tech journals are reporting that Panasonic has partnered with Sumitomo Chemical to build OLED panels of 40-inches or larger, for deployingment in 2010.  No word on price, but with Sony’s XEL-1 costing $2500 for a tiny 11-inch screen, you can imagine these will cost a fortune.

Report: Panasonic, Sumitomo teaming on OLED TVs | Crave – CNET.