JWT London and The Mill help Benadryl wage War

A new commercial for Benadryl entitled “War” merged the intensity of gaming footage with the beauty of nature.  Directed by Steve Cope for JWT London, it includes some fun computer-graphics work done by The Mill.

Read the full release after the break, including a link to the movie.

Update 6/9/09: Corrected a typo.. It’s “Benadryl”, not “Benedryl”.

RATTLING STICK’S STEVE COPE AND CUT + RUN’S TIM HARDY WAGE ALLERGY WAR WITH NEW SPOT VIA JWT

The million unseen enemies of the allergy sufferer are at the heart of the new spot for Benadryl titled “War.”  With the intensity of gaming footage and the beauty of a naturalists diary, this Steve Cope directed spot for JWT London reaches well beyond the expected commercial for the summer sniffles category as seemingly innocent pollen, flowers and bees are transformed into agents of attack. Tim Hardy, who has worked with Cope on numerous and award-winning projects (including BBC2 “Elvis” and Guinness “Alive Inside”), was tapped to edit this effects-intensive, microscopic look into what lurks at every turn on those gorgeous & balmy days ahead.

To view:
http://cutandrun.wiredrive.com/l/p/?presentation=ae55d841181732c11da26ba115eed48d

Client: Johnson + Johnson
Product: Benadryl
Title: War
Length of Ad: 1 x 40″

Agency: JWT London
Executive Creative Director / Creative Director:  Russell Ramsey
Creatives: Andy Smith (AD)  / Ryan Lawson (CW)
Agency Producer: Anna Church

Production Company: Rattling Stick
Producer: Kate Martin
Director: Steve Cope

Editing House: Cut+Run
Editor: Tim Hardy

Sound: Munzi Thind @ Grand Central
Post Production: Aidan Gibbons (3D Op) @ The Mill / Gary Driver (Flame Op) @ The Mill

About the Author: Randall Hand

Randall Hand is a visualization scientist working for a federal research lab, aiding researchers to discover the insights buried within their terabyte datasets generated on some of the most powerful supercomputers in the world. He also runs VizWorld.com .

Graphics commercial, the mill, vfx