Word is getting around about NVidia’s GeForce GTS250 rollout yesterday, and once eveyone’s got a look at the technical specs.. Well, it’s not looking so good.

If the new GeForce GTS 250 card looks familiar to you, it is only because the card is nothing more than a rebranded GeForce 9800 GTX+. As part of its rebranding exercise, NVIDIA renamed the card so that it appears to be part of the new GeForce GTX 200 family, instead of as an extension of the older GeForce 9800 family. NVIDIA used BMW as an analogy, where the GeForce GTX cards are enthusiast-grade (BMW 7 series) while the GeForce GTS cards are performance-grade (BMW 5 series).

TechArp’s got a full report.

via Tech ARP – NVIDIA GeForce GTS 250 Technology Report.