How are the recent advances in online Data Visualization impacting Publishers & Advertisers?  Well, Garrick Schmitt at AdAge comes up with some theories, referencing some of the biggest hits of the past year (FiveThirtyEight, NYT’s Visualization Lab, and the many Flickr products).

All of this data visualization is, of course, really just a new way to tell stories (or create experiences) out of the very base matter of the web itself. Data visualization is probably not a foreign concept for anyone familiar with the work of information-design pioneer Professor Edward Tufte, but it’s the advances in technology at the presentation layer and the new found ability to tap into once hidden data sources that is enabling these new visual scientists to chart a new narrative course.

They even went so far as to put in a Tufte reference, which means it must be credible right?

via Data Visualization Is Reinventing Online Storytelling – Advertising Age – DigitalNext.