Paramount has announed a new program to help theater’s roll out Digital Projector technology:
The deal works in parallel with previously announced agreements with DCIP (Digital Cinema Implementation Partners), Cinedigm, Kodak, and Sony but allows exhibitors to seek financing for d-cinema systems locally rather than wait for comprehensive integrator agreements, which require significantly more upfront capital, to be completed. In addition, the agreement allows exhibitors to own and control their equipment (which is required to be DCI/SMPTE compliant), and to switch to an integrator-supported agreement at a later date if desired. The new agreement also includes independent theatres that do not belong to any integrator groups.
This should improve the picture quality at many theaters, and allow for the new 3D films to show in more venues. It will also help to push the “state of the art” to the next level, and many movies are held-back by having to cater to older celluloid-based theaters.
via Paramount Pictures Announces Direct-to-Exhibitors Digital Cinema Deal – Examiner.com.
